Pharmaceutical CRM software
One of my jobs a few years ago, was to help to setup a Pharmaceutical CRM software, so today I want to talk about Pharmaceutical CRM software and explain the differences users need to understand when testing and purchasing a CRM software or CRM application. The first thing is that the more specialized your field is, the more precise the CRM tool that you are using has to be. In the case of the pharmaceutical field, I was surprise how complex can it be to implement a CRM . What you need to understand when purchasing a CRM, is that you want a company that knows about your field, and more important you want a software that has been developed by people with experience working in your field.
Regarding Pharmaceutical CRM software I will not name brands of software companies, but there are mainly 2 clases of Pharmaceutical CRM software options out there, the ones that produce a big CRM tool and then they sell little customizations or addons for each industry and the companies that mainly just work in the pharma field.
Obviously I will stick with number 2, and the reason is quite obvious: I want the experts to work with me, I want to use what the experts in MY field are using. Don’t get me wrong, option number 1, is valid, but you are purchasing your application from a software brand, that does a lot of stuff and for sure they will not be an expert in all the fields and industries. Usually this addons will not adapt so well to all the companies and the companies are not extremely flexible based on the high cost of changing their applications.
So go for the companies where the pharmaceutical field is their main field of IT expertise , trust me, deep inside you can’t go wrong. These companies will speak your language and they will listen to you (very important!) because they know that the future of their customer relation tool depends on your feedback and word of mouth. If you are not happy, you will tell other peers and that will affect their reputation in your field.